An evening with Simon Berry of ColaLife - Tuesday 20th September.

sounddelivery and the Third Sector PR and Communications Network are delighted to be hosting a Q & A session with Simon Berry of ColaLife

ColaLife is working in developing countries to bring Coca-Cola, its bottlers and others together to open up Coca-Cola’s distribution channels to carry ‘social products’ such as oral rehydration salts and zinc supplements to save children’s lives.

You can buy a Coca-Cola virtually anywhere in developing countries but in these same places up to 1 in 5 children die before their 5th birthday from simple preventable causes like dehydration from diarrhoea.

ColaLife started as an online ‘movement’ in April 2008 - as a simple Facebook group.  It has more than 10,000 online supporters and is now engaging with Coca-Cola, UNICEF and other key stakeholders. A trial of the ColaLife concept is getting underway in Zambia.  ColaLife is an independent non-profit organisation run and staffed by volunteers and became a registered charity on 21 June 2011.

Simon Berry is the key visionary behind ColaLife, and brings a life-time’s experience in cross-sector stakeholder relations, rural development, open innovation and new media. He does most of the public speaking on ColaLife, keeps the blog up to date and does most of the graphics and artwork.

Simon is a recognised innovator/social entrepreneur. He gained community development expertise in South America (early 80s) and has managed innovative projects in the UK and abroad since 1984, when he was commissioned by the British Overseas Development Agency (ODA, now DfID) to manage a politically sensitive co-operation project at Alexandria University, Egypt.